Visitor Promotion

Adult Skills London will be a holistic event providing visitors with advice, guidance, training opportunities as well as job prospects.  We will attract visitors from a wide demographic – from those looking to achieve a basic level of skills to those looking to enhance their employability.

Adult Skills London will provide a neutral venue in which possible barriers to entry will be removed, an informative event that is free to attend and where support, financial and otherwise, is provided.

The visitor promotional campaign will combine the following elements:
  • Direct marketing utilising the nextstep pan London service reaching over 100,000 individuals
  • Print and broadcast advertising
  • E-marketing
  • Telemarketing
  • Outdoor advertising
  • PR
  • Strategic partnership with key organisations in the London area


Prospects In association with Monster.co.uk  and in association with NextStep